We know it can be difficult to juggle business priorities with your own set of values and ethics.

This guide “Advocating for Animals through your brand” aims to give some simple, practical ways your organisation and brand can help advocate for animals.

In 2023, 2.68 million experiments used animals in British labs. While that number is decreasing year on year, it’s still 2.68 million experiments higher than we want to see. But how do you actually help make that change as an animal advocate?

We’ll walk you through the big picture numbers, a deep dive into the animals used in research, alternatives to animal research, and some simple ways to ensure your business is advocating for animals in science.

Inside, you’ll find:

🐁 Clear, factual information about animal research
🧪 An insight into the latest non-animal methods
📖 Strategies for impactful advocacy (politics, collaboration, raising awareness)

We hope you’ll find the guide a valuable resource and you’ll join us on the journey to create a future where no animal suffers for science.