We have a practical approach to creating change, but sometimes that means our activities can fall under the radar.  

Our resources are precious, and we want them to make sure we use them in the best way possible, so we don’t tend to work on large or costly public campaigns. Although these work wonderfully for some of our colleagues in the sector, it’s not where we believe we can add the most value or where we’re most needed.  

Which leads me to the big question – how do we explain and keep people updated on what we are doing?  

The pen is mightier than the sword 

The very simple answer is – we need to shout about it!  

And so we’re launching this new blog to share directly with you our activities, our successes, and the difficulties we face as we champion non-animal approaches in biomedical research and testing.  

What will we shout about? 

You will hear from different members of the team talking about a range of topics from something they have been working on, a problem they have faced, a new resource in development or an upcoming event!  

The good, the bad, and the occasionally ugly 

We’ve always believed in transparency in our work and this is the next step in that.  

We’ll share the good, the bad, and the occasionally ugly, and comments will be open so you can come and join the conversation!  

We want to work collaboratively to create real and lasting change, building a world where no animal suffers for science.  

Let us know what you think!