This is everything we wish we’d known when we started learning about animal testing and research.

Like a lot of you, a lot of our team were first introduced to animal testing through campaigns protesting the use of animals in cosmetics testing.

But did you know, the vast majority of animal research actually happens at universities and research institutes?

In 2023, 2.68 million experiments used animals in British labs. While that number is decreasing year on year, it’s still 2.68 million experiments higher than we want to see. But how do you actually help make that change as an animal advocate?

That’s why we created our guide, “How to Advocate for Animals (with Science!)“. It shows you how to be a powerful voice for animals in medical research.

We’ll walk you through the big picture numbers, a deep dive into the animals used in research, alternatives to animal research, and even some conversation starters and facts to help you navigate those tricky advocacy conversations.

Inside, you’ll find:

🐁 Clear, factual information about animal research
🧪 An insight into the latest non-animal methods
📖 Strategies for impactful advocacy (politics, fundraising, raising awareness)

We hope you’ll find the guide a valuable resource and you’ll join us on the journey to create a future where no animal suffers for science.