At its core, my job is to tell people stories about our amazing work and help them understand why it’s so important – for animals and humans. My days always look a little different. Sometimes I’m crafting emails, other days I’m working on social campaigns, or I might be supporting our Services team in creating resources to help scientists move away from animal research.

I’ve worked in digital comms for around 8 years in pretty varied areas. I’ve worked in travel, where I fell in love with language and folklore, marketing agencies, tech companies, all sorts! It’s made me a real Lucinda of all trades, so I handle our email, website, social, analytics, design, support fundraising, design merch – wherever you need me, I’m there.

I believe “animals are here with us, not for us” and working at Replacing Animal Research allows me to actively live that and contribute to a more compassionate future. If you’re interested in chatting about how you can support our work or collaborate with us, drop me a line.

Email: lucinda@replacinganimalresearch.org.uk